La Crosse, WI


Z93, The #1 Hit Music Station is La Crosse’s heritage CHR (Top 40). We’re a 100,000-watt, powerhouse delivering today’s hit music and a signature entertainment morning show! The Z93 Morning Buzz with Brittany & Ballzer features news and entertainment, along with a healthy dose of lifestyle and humor. Z93 appeals to both men and women, but if you’re looking to reach females Z93 is your venue. Our listeners are between the coveted ages of 18 to 34 years old and are highly educated, white collar professionals. In addition to being the music and lifestyle station, we’re passionate about public service and give back to the community through Z-Care, our charity fund. Connecting with our audience is paramount, so we offer a variety of platforms for Z93 listeners to interact including Facebook, Twitter, Instagram and Snapchat, plus various texting programs. The ability to interact over multiple platforms keeps us connected to consumers.


Z93, La Crosse’s first FM station, continues it’s Top 40 heritage by playing today’s hit music for La Crosse and the surrounding area! With 100,000 watts you can take Z93 with you as far north as Eau Claire, WI and as far south as Decorah, IA….keep it on all the way to Rochester, MN or Richland Center, WI!

In the morning, you’ll always feel plugged in with total information news casts twice per hour covering local and national news. Plus, the usual fun and games with Z93’s You Can’t Win and Z93 Movie Clip Trivia.

Z93 keeps pace with the La Crosse area lifestyle by giving away dream trips and getaways
like Alicia Keys in New York City and Fergie in L.A. We throw large-scale parties for our
listeners like the World’s Largest Office Party, attended by over 5,000 people and invite you for a few laughs at Z93’s Comedy Night. Most importantly we are active members of our community. You’ll find Z93 at many local non-profit events and festivals. We even go the extra mile to help the less fortunate in our community through our ZCare charity fund and our holiday program, Z93’s Christmas Wish Line.

Our entertaining and informative on-air personalities are live 18 hours a day, 7 days a week, 365 days a year! We’re proud to be live, local, and interacting with our listeners.
Z93 gives you access to an exclusive audience ….our listeners, your customers.

WRQT-FM “95.7 The Rock”

WRQT-FM “95.7 The Rock” plays the music 18-49 year olds love: Metallica, Foo Fighters, AC/DC, Shinedown, Godsmack, and on and on. 95.7 the Rock IS La Crosse’s Rock Station!

Start your day with music and topical conversation, spiked with the perfect amount of
humor from Brian and Jean on “The Morning Sickness.” Puck’s Mid-Day Madness
brings you the music you need to make it through the workday and Phish gets you
home with The Road Rage, taking your requests and talking about the day’s events!
Crank it up for more music and even more listener interaction with Dio on the The
Noize at Night.

What really sets us apart is that 95.7 The Rock is the most promotional-intensive
station in town. Who are we kidding…in the whole tri-state area! We’ve sent listeners
around the world in search of adventure and great live music. If there is a rock artist
playing in the area, we’ll put you third row, center! How’s a brand new motorcycle
sound? Every year “95 Days of Summer” makes that a reality for one lucky listener
holding that one lucky key, at arguably one of the biggest parties of the season,
the End of Summer Bash.

While all that is fun and games, ask any member of the 95.7 The Rock team what their
proudest achievements are and you’ll hear about The Rock Foundation and Big Bikes
for Little Tikes! With the never-ending support of our listeners and business partners,
95.7 The Rock raises funds and makes donations to local individuals, families,
and organizations in need, with our self-created Rock Foundation. Every May we
round up 600+ listeners and their Big Bikes, with the sole purpose of making a wish
come true for a seriously ill Little Tike in the Coulee Region! Add these to the long list
of events like the Polar Plunge for Special Olympics, St. Patty’s Day .01K, DARE Chili Cook-off and countless others, there isn’t once place 95.7 The Rock can’t be seen giving back to the community we are proud to call home.


AM 580 WKTY is La Crosse’s 24 hour sports and news station. Featuring the best sports talkers in the business, including Jim Rome, Tony Bruno and Dan Patrick. If it’s happening in sports, you’re hearing about it on WKTY. And the phones are always open for your comments and opinions.

The big games are all on WKTY. You’ll get the World Champion Green Bay Packers every
time they take the field. Each and every game. Plus five hours of pre- and post-game shows, each game day. Larry McCarron and Wayne Larrivee bring you all the action, home and away.  WKTY is also your station for Brewer Baseball and Bucks Basketball!

Nobody covers local sports like WKTY. Sports Director Mike Kearns brings you all the big
games from the La Crosse area. WKTY has been covering local sports for over 60 years!
From UW-L Football to high school gridiron action, to men’s and women’s college basketball, Mike is at the mic with the call. La Crosse’s best local sports talk show is WKTY’s Sports Exchange, weekday afternoons.

The WKTY news department is Western Wisconsin’s largest. . . if it’s important to you, you’re hearing about it on WKTY News. Plus, Agri-Business News with NAFB Certified Farm Director, Pam Jahnke.

Don’t miss The Lead Balloon Show 6a-9a weekday mornings, now in its 60th year. Wake up with WBA Hall of Fame Broadcaster Mike Kearns and have a chuckle with your cup of coffee!

24 hours a day 580 WKTY brings you the action from the field and the locker room! Nobody covers News, Sports, and Agri-Business like WKTY!

WIZM NEWS. “La Crosse Talk”

La Crosse’s first radio station is proud to be the exclusive news/talk station for the La Crosse area and beyond! You get hot news and burning issues.

NEWS. “La Crosse Talk” is truly the talk of La Crosse! In-depth interviews with the
day’s biggest newsmakers, hosted by veteran La Crosse radio personality, Mike
Hayes, are where news is made. You also get continually updated news coverage
compiled and delivered by our four-person news department, plus La Crosse’s official
forecast. Your thoughts on the issues of the day are welcome each afternoon on La
Crosse Talk PM with Mitch Reynolds.

WIZM delivers national network news from CBS, the most respected radio news
network. In addition, you’ll hear insight and commentary with The Osgood File, hosted
by Charles Osgood, and The Dave Ross Minute, and irreverent look at the day’s
headlines. WIZM also brings you the latest sports updates and serves as the forum for
listeners to voice their opinions.

We have compiled a structure of nationally-known, popular radio talk show hosts,
focusing on subjects with wide appeal…names like Dr. Joy Browne, Dr. Dean Edell,
Rush Limbaugh, Sean Hannity, and Jim Bohannon. These people are the mainstay of
WIZM-AM 1410.

WIZM’s popular weekend programming includes buying, selling, and trading with
Mike’s Market and Dan’s Deals. You’ll also hear helpful advice like Money Talk with
Bob Brinker, The Plant Doctor, The Travel Show, and The Car Doctor.

KQ98 Country 98.3 FM

Licensed to Spring Grove 98.3, KQ98 signed on in 1981 at 3,000 watts and has grown into a 50,000 watt country station for the Tri-State area. We are the 20 in a Row Station. Nobody plays more country than KQ98 from the biggest hits to the hottest new songs. In addition to playing the biggest names in Country, we give our listeners access to the stars by sending them to large festivals like Country on the River, Country USA and CMA Music Festival in Nashville. We also bring rising stars to La Crosse through KQ98 exclusive shows. The Most Country Music infused with lifestyle and fun, plus Phil & Jacklyn in the Morning. KQ98 is where country lives!


Classic Hits 94.7 KCLH

Classic Hits 94.7 plays the songs you know all the words to. These are the tunes that pick you up and create instant recall of when you first heard them. Artists like Elton John, The Supremes, Fleetwood Mac, Billy Joel, Marvin Gaye, The Beach Boys and tons more are making your day more fun! Classic Hits is an at-work favorite and  Classic Hits 94.7 is always streaming at our website. The Classic Hits format is America’s fastest-rising format and now much more popular than Oldies, even though it shares some of the same songs.

The personalities that keep you company between those songs on Classic Hits 94.7 are people you’ve known for years. Start your day with great music and the longest running morning show in the market, Keith and Sam in the Morning. Your Classic Morning Show has The Brain Game, Trivia, and Tabloid Trash, as well as what’s happening in our backyards. Not just handsome and humorous, Ken Cooper makes your workday fly by with his quick wit and the tracks that put you in a good mood.  Tracy Ballzer takes you home everyday and cranks your traffic jams to get you there every afternoon on Classic Hits 94.7.