Mid-West Family Broadcasting is the only locally owned and operated commercial broadcast group in Springfield, Illinois. The group features a balanced market-dominant group of radio stations with great demographic appeal. Mid-West Family Broadcasting blankets Springfield and Central Illinois with four dominant broadcast signals and reaches an audience where newspaper is weakest… outside Springfield city limits. The high quality product, cutting edge promotions, and support of local charitable events are designed to get results.
News/Talk 94.7 & 970 WMAY is the only place on Springfield’s radio dial where local listeners can interact and have a forum for their views from 6:00 am to 7:00 pm weekdays plus many weekend hours. This is one of the factors that make WMAY successful as an advertising tool for local businesses. Our topics of local interest keep people listening longer and more attentively which means your commercial will have a greater impact.
98.7 WNNS plays the Best Variety of music, and now for 25-54 year-olds from artists like Madonna, Journey, Bryan Adams, Prince, Kelly Clarkson and more! This format is best known for drawing an adult audience with a higher level of income that makes frequent buying decisions.
As the Rock leader for over 20 years, 97.7 WQLZ dominates the rock market in Central Illinois. WQLZ is known for it’s morning show, concerts, and massive promotions that get great results. Featuring great bands like Metallica, Nirvana, Ozzy, Disturbed, Korn, Green Day, Foo Fighters, and Guns N’ Roses, WQLZ consistently delivers men 18-49.
Springfield’s US92.7 is playing the country superstars from the 90’s to Now. With coverage from Lincoln to Jacksonville to Decatur to Taylorville, US92.7 reaches Central Illinois!